Pageview Journalism Gets a Reset
The pageview has become something of a symbol of all that’s wrong with digital media. And yet its death is very highly exaggerated since it’s...
Tagged: media
Vox Media Raises $34 Million to Expand Video Business
Vox Media may only have three sites to its name — The Verge, SB Nation and Polygon — but that hasn’t stopped the D.C.-based company...
Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities Launches New UK Office to Support Expansionx
NEW YORK, NY and LONDON, UNITED KINGDOM – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant...
MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns
Access to NAICS Data Also to Help Reduce Costs Associated with B-to-B Targeting ATLANTA – Digital Element, the leading provider in IP Intelligence and geolocation solutions,...
Nielsen Vice Chair Susan D. Whiting to Retire
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
Geoscape Unveils New Geoscape® Intelligence System Europe Edition, 2014
New, upgraded cloud solution enables users to find revenue growth using a powerful Market Intelligence Platform AMSTERDAM – Geoscape Europe B.V., a leading provider of business...
Non-Human Trafficking: Who’s to Blame For the Bots?
Nearly 10 percent of the traffic flowing through Google’s ad exchange gets blocked because the online ad giant has determined it’s junk, the work of...
MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors. This latets news follows the...
MeetMe Teams With Beanstock Media For Web-based Yield Optimization
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
Nielsen Acquires Arbitron
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully...
OneSpot Turns Earned Media Into Targeted Ads
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most...
Forget Click-Through Rate: 10 Metrics To Track For Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London – UK digital advertising technology company, Crimtan (www.crimtan.com),...
Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
An Outsider’s Perspective On Where Data, Technology, Media And Analytics Intersect
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
