ExactTarget Active Audiences Recognized for Enabling Marketers to Power More Targeted Facebook Advertising Using Engagement Data from Email, Mobile, Social and Web INDIANAPOLIS – Global digital...
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is...
BOSTON, MA – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/10/2013
David Granger, Ad Age’s 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine — a time of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/10/2013
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater example of this than the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/10/2013
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid...
mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. Since 1999, SK+G has provided strategic...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/10/2013
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is...
iQ media’s New Version of their Flagship Product, cliQ 4.0, Provides New Tools that Raise the Bar in Business Intelligence and Content Marketing DOYLESTOWN, Pa....
Baynote published on Thursday the results from its inaugural 2013 Holiday Predictions Survey. The survey, conducted in partnership with the e-tailing group, found that retailers...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/10/2013
Bob Arnold, known for pushing programmatic digital ad buying at Kellogg Co., has left the cereal giant for a job at Google where he will...
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition....
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