How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
Tagged: media
AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, and AudienceScience®, a global...
The Star’s own disruption play
Recognising that the way advertisers spend money with media is changing, The Star has embarked on an interesting pilot in ‘disruption’ to ensure it captures...
Hungama’s Neeraj Roy on the content fortress in mobile mktg
Mobile marketing has not only defined a new medium for content but also transformed the way and the quantum of content consumption that is taking...
#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
Updated MRAID Spec Could Be A Mobile Video Demand Driver
Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one...
Data Can Reveal Consumers’ Emotional Impact from Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AOL Inks Deal With NBCUniversal, Pursues Perpetual Video
Fifty-four stories above New York’s World Trade Center site, 800 media planners gathered Tuesday evening for AOL’s annual advertiser NewFront. The big “reveal” was a...
Reuters’ mobile strategy: ‘If it has a screen, it’s fair game’
Thomson Reuters won’t rest until it has a home on all of your screens — including your smartwatch and car dashboard. Reuters has developed a...
Mindshare, PHD India & Interactive Avenues lead Mobillion 2015 shortlist
In less than a week, Digital Market Asia will be awarding agencies for their breakthrough performance in the mobile marketing space for the calendar year 2014...
Adform Launches Global Programmatic Publisher Ad Server
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the...
The advertiser’s guide to taking direct relationships programmatic
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially...
Failed Comcast-TWC Merger Asserts TV Audience Arms Race
The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable...
Fyber Acquires Falk Realtime
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company...
The Marketer’s Imperative in the Innovation Economy
Welcome to the Innovation Economy. It’s a bustling Wild West of entrepreneurship. Everything’s been “democratized.” Information, design, media, entertainmenteven innovation itselfhave all been broken up...
MediaCom wins Komli’s 60-Second Pitch challenge
Komli Media has a winner for its inaugural 60-Second Pitch, which had begun with GroupM. Out of the 11 entries that were competing from the...
