Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2015
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns. AdLarge, Midroll,...
Burger King has realized that the best way to market to millennials is to bring the heat — both to its menu and to social media. The chain’s...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Out of 20 million Vietnamese who use Facebook every day, around 17 million access the platform daily on mobile, according to a TNS study. The...
Marin Software Product Veteran Joins Yieldbot to Advance Automation and Integration its Media Technology Platform NEW YORK— Yieldbot, the industry’s leading media technology for real-time...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/08/2015
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
For utilising social media platforms as a vital means to connect with fans or voicing thoughts and opinions unabashed, Sonu Nigam, renowned celebrity singer, was...
Jack in the Box Worldwide (JITB) walked away with the top honour – Agency of the Year (Independent), at Socialathon India 2015. The jurors screened over...
The star-studded award night of Socialathon India 2015 saw PHD India walking away with the top honour – Agency of the Year (Network). The jurors...
AdExchanger | It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs....
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
AdExchanger | When Evolve Media’s male lifestyle site CraveOnline relaunches Thursday with a new look and voice, it hopes to improve its advertising products by...
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
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