A Billion People Use WhatsApp, But Messaging Apps Still Stump Market
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: media
‘Mobile Is Everything’: MWC 2016 Will Feature Major Product Debuts
The GSMA Mobile World Congress in Barcelona is expected to see a number of major product launches, reports CIO Today, including Samsung’s Galaxy S7 and...
OMD Brisbane bags Volvo Group Australia
OMD has been appointed as the media agency to the Volvo Group Australia business consisting of Mack, UD, and Volvo Truck brands. The news follows an...
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
REA Group completes acquisition of iProperty Group
REA Group Limited, a multinational digital media business specialising in property, has successfully completed the acquisition of Asia’s owner and operator of property websites, the iProperty Group....
Stroller brand Easywalker appoints SuperHeroes for global comms
Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers...
Specialist Investment Bank Boutique Predicts Advertising Spend to Reach $253bn by 2018
IBIS Capital cites big AdTech trends and predictions for 2016 in global AdTech investment review London – Media and tech investment and advisory firm IBIS...
Havas Media Thailand names Ferdinand Gutierrez as CEO
Havas Media Group, the media arm of Havas, has appointed Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas...
Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke...
The rise of the agency over-planner
The New Year, as always, brings us many trend predictions. As I read through them all, I wonder if everyone is trying too hard –...
Australian brands struggle with social media content creation: Survey
The number one challenge for businesses in Australia using social media is content creation, according to a survey conducted by Hootsuite. As many as 30...
For LGBT Media Conglomerate Q.Digital, It’s Authentic Content FTW
AdExchanger | Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said...
Big Ideas, Big Data, Big Awards: Adobe Data Science Symposium Set for May 26
Adobe, a leader in digital marketing innovation, has announced the fourth annual Adobe Digital Marketing Research Awards and third annual Data Science Symposium. The events...
Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK – Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2...
Header Bidding And The Fate Of RTB
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry,...
Getting Consumers To Download An App Is Easy – Now Comes The Hard Part
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
