MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement
An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart...
Tagged: media
In Praise Of Complexity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what...
Dentsu Aegis Network acquires Consider Digital in Malaysia
Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu...
Cheetah Mobile expands into India with Ventes Avenues as inventory partner
On April 1, Cheetah Mobile Inc. signed a strategic cooperation with Moca Technology, China (Ventes Avenues, India); a mobile advertising company focussing on the India market. Ventes...
Gameloft and mediasmart Partner to Make Gameloft Advertising Solutions’ Inventory Programmatically Available
London – Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile...
LinkedIn’s opens first data centre outside of the US in Singapore
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
Social selling: The biggest initiative most marketers don’t get
Social selling is all about networking and engaging with people – a process which starts with understanding your target audience and then gradually building a...
Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dentsu Media gets new GM in the Philippines
Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following...
Media Rating Council Proposes Mobile Viewability Definition That Matches Desktop
The marketing industry’s Media Rating Council has proposed long-awaited guidelines for ad viewability on mobile devices, essentially leaving its interim guidance in place but setting...
Mobile Viewability Standards Are About To Get Real
AdExchanger | The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council...
NYMag Publisher Looking For Data And Revenue
AdExchanger | While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development...
Hootsuite acquires Sales Prodigy to revolutionise social selling
Hootsuite has acquired Sales Prodigy, a mobile app built to help sales organisations tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly...
ADARA launches new customer metric based on travel spending
ADARA, the global travel data platform, launched the ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their...
Virtual Reality For Marketers: Think Experience, Not Interruption
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
