In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
WWE will present the first ever Social Media Smackdown tomorrow on live television. The program is being billed as social media television event that will...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/03/2013
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 27/02/2013
This buying concept essentially changes the operating model between brands, media agencies, and publishers. Source: ClickZ Asia
Brands are always trying to be part of social media conversations. But it doesn’t work if it’s forced. Check out these cheesy example of brands...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 27/02/2013
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Conservative media personality Glenn Beck might have made a big mistake when he referred to World Wrestling Entertainment fans and performers as “stupid wrestling people.”...
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
SOCIAL MEDIA INSIGHTS: Don’t Bet Too Heavily On Facebook’s Ad Exchange lnkd.in/ZdKCKq
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 22/02/2013
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 22/02/2013
Images are the key to breaking through the clutter of social media. Here are three opportunities to take advantage of this trend. Source: ClickZ Asia
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 22/02/2013
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 15/10/2012 · Last modified 09/09/2013
P&G's Charibelle Morados on making branded content work http://t.co/nUtxd4Fs # The Path to Rich Media Enlightenment | MediaMind Creative Zone – Blog http://t.co/GIIbunKU # The...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 27/08/2012 · Last modified 09/09/2013
Facebook launches agency education programme | News | M&M http://t.co/UznLqYW2 # 4 ways P&G dominated the Olympics with online video http://t.co/G1MF7XQA # Facebook Redesigns Messages...
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