9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Tagged: media
Which Brand Vined it Best?
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
eXelate conneX Cloud Infrastructure Service Maximizes Data Reach, Throughput and Profit for Offline and Online Data Providers
Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs...
‘Making the Math Work: Calculating the ROI of Attribution Solutions’, by Adit Abhyankar, Executive Director, Visual IQ
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can...
Twitter Buys Trendrr to Track Social Conversations Across Media
In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social-TV startup Trendrr for...
Now, Let’s Stop Calling These Ads ‘Native’
Mention “native advertising” to a media buyer these days, and he or she will ask what exactly you mean by it. Advertorials? Promoted Tweets? Search...
Inc. Magazine Names OpenX to Annual Inc. 500 List
OpenX’s Strong Growth and Performance Recognized in Magazine’s List of America’s Fastest Growing Companies LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital...
Infographic: The Social Media Generation Gap
According to freshly published research from NextAdvisor, there’s quite the generation gap among frequent social media users on specific platforms. In fact, as it turns...
Internet Marketing Association Confirms Speakers for IMPACT13
This week, the Internet Marketing Association announced additional speakers for its upcoming IMPACT13 conference along with a robust line-up of presenters for the event’s various...
Q&A: Florian Kahlert, the Digital Pro Now Measuring Print at Gfk MRI
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly...
AT&T’s Stone-Faced Funnyman Beck Bennett Is SNL’s Newest Cast Member
AT&T’s stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC’s...
3 Theories About Programmatic Buying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Vertical Search Works Focuses on Video, Hires Bill Drolet as Senior Vice President of Video Platform Sales
Seasoned Expert Joins VSW as Video Business Explodes NEW YORK – Top search technology company Vertical Search Works (VSW), continues to cultivate its video business by making a...
NFL Tries to Capitalize on Rabid Fans Who See TV as the ‘Second Screen’
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile...
Ad Guy Gives PR Firm Lesson in Power of PR
EDITOR’S NOTE: This post was updated after The Council on Public Relations came to its senses. The public relations industry, like all marketing, is in...
