Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National
AdExchanger | Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local...
Tagged: media plan
Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others
Partnership Leverages Taboola’s Predictive Technology to Drive Engagement, Monetization, and Audience Development across Desktop and Mobile Generating 34 percent Uplift in RPM NEW YORK –...
Which Data Company Are You Again?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dan Salmon Approves Of LiveRamp’s Buys; Nielsen Gets Granular
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval...
Publicis merges Sapient & Razorfish globally
Publicis.Sapient, part of Publicis Groupe, has merged SapientNitro and Razorfish to form SapientRazorfish to better fuse the experience and technology capability across the two businesses...
NAB Announces Record-Breaking Attendance for 2016 NAB Show New York
NEW YORK – The National Association of Broadcasters (NAB) announced preliminary registered attendance of 15,404 for the 2016 NAB Show New York. The event was...
Trump Did Have A Paid Media Strategy, And It Focused On Facebook
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
Is Ad Tech Good For Your Health?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
10 ways the Donald Trump presidency could affect tech and media
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
Apple News Still Has A Lot To Prove To Both Sides, Buy And Sell
AdExchanger | Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to...
Money Media: How One Firm Honed The Art Of Repping Ads On Finance Sites
AdExchanger | Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks...
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
The Future Of The Header Goes Beyond Bidding
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty,...
