Is Invalid Traffic Really A Problem In OTT?
AdExchanger | Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits...
Tagged: media plan
Viewability’s Double-Edged Sword
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?
AdExchanger | Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated...
A Telco With Pipes, Data And Content? Switzerland’s Already Done That.
AdExchanger | Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone...
Carat And Cox Experiment With Programmatic TV
AdExchanger | Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local broadcasters. The upfront...
The Role Of Ad Tech In The Post-Truth Era
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
A Look Ahead: The Rise Of Data, Consolidation And Privacy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Xaxis Under [m]Platform: New Global President Nicolas Bidon Details What’s Changing And What’s Not
AdExchanger | A few weeks ago, WPP initiated [m]Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media agency families. Most...
Mediekompaniet Adapt Adopts Unified Ad Server, Expanding its Use of PubMatic’s Revenue Management Platform, SEVEN
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM – PubMatic, the automation solutions company for an open digital media...
How 360i Became A Full-Service Media Agency
AdExchanger | Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,”...
Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align
AdExchanger | Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such...
RadiumOne hires Jodie Koning as APAC Marketing Director
Data-driven marketing company, RadiumOne, has appointed accomplished marketer Jodie Koning to the role of Marketing Director for the Asia Pacific region. Ms Koning brings more than...
Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER, British Columbia...
With GDPR On The Horizon, It’s Time For Marketers To Get Some Religion
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ordered Chaos: Is The Marketing Funnel Capable Of Much More?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad Quality Has Never Been More Important In The News Feed
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
