Facebook Slowly Embraces MRC, Agrees To Independent Audit
AdExchanger | Facebook will be audited by the Media Rating Council. (Pause for dramatic effect.) The company said Friday in a blog post that it...
Tagged: media plan
IPG To Invest In Data And Analytics Through Mediabrands And Build Out Consulting Expertise
AdExchanger | On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media...
PubMatic Appoints Emma Newman as UK Country Manager
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Mediabrands’ Society Is Bringing The Message Closer To The Medium
AdExchanger | IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and...
Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line
Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing...
8 Things Marketers Need to Know About Snapchat’s IPO
Snapchat sees dollar signs and some danger signs as it heads for Wall Street. On Thursday, the messaging and media app filed for its IPO...
Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the...
Podcast: Sourcepoint CEO Ben Barokas Looks Beyond Ad Blocking To Paywalls
AdExchanger | Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec...
How Pizza Hut Bakes A Multiscreen Super Bowl Strategy
AdExchanger | Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it...
After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business
AdExchanger | After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused...
Forrester Foresees A Programmatic Reckoning Amid Ad Quality Push
AdExchanger | Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing...
Second-Price Auctions And The Potential For Gaming The System
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko,...
Tapad Partners with WideOrbit to Offer Programmatic TV Inventory
Tapad Expands Linear TV Analytics Solution, Enabling Optimal Reach and Frequency Across TV and Digital Platforms NEW YORK – Tapad has partnered with WideOrbit, the...
Stopping The Next Methbot Requires New Rules For Fighting Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
DMG Launches New Video Dashboard with Advanced Fraud Detection
Partners with Forensiq© to stop internet marketing fraud on automated platforms RAANANA, ISRAEL – DMG DSNR Media Group (http://www.dsnrmg.com/), a leading digital advertising company, has...
