Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: media mix
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
MediaCom And Celtra Seek To Streamline Mobile Advertising
Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday. The partnership comes a year after MediaCom started...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Media Prima and Senheng in e-paper/ gadget distribution deal
Media Prima Digital, the digital arm of media giant Media Prima Berhad, has signed a Memorandum of Understanding (MoU) with Senheng Electric (KL) Sdn Bhd,...
Media Analytics Summit
Event Type: Media Analytics Summit Geographic area: US/North America Sunday, May 18, 2014 – Tuesday, May 20, 2014 Sub Headline: Engage. Analyze. Grow. Event promo: ...
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
New report: The right combination of ads will increase results…
A new report from iProspect and comScore (Real Branding Implications of Digital Media – an SEM, SEO, & Online Display Advertising Study) may finally give the...
