What Data Doesn’t Tell Us
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: media buy
ad:tech Brings Startup World Cup to New York for U.S. Inaugural Show
NEW YORK – Startup World Cup is partnering with ad:tech, the original industry authority for advertising, marketing and media technology, to host its first ever...
SAP: If You Acquire Just To Fill A Tech Gap, You Become A Commodity
AdExchanger | When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it...
Gordon Borrell On Why Facebook Is Killing It In Local Advertising
AdExchanger | Local advertising is undergoing dramatic change. Because this presidential election has relied on earned media instead of TV, revenue for local broadcasters who...
Top 5 Conversation Volume States for Each Vice Presidential Candidate
The following is a guest contributed post from Amit Avner, Founder and CEO of Taykey. This past Tuesday marked the first and last Vice Presidential...
Programmatic Mechanics Aims To Build A Different Breed Of Trading Desk
AdExchanger | The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best...
IDG TechNetwork Named Most Innovative Publisher by The Drum
World’s Largest Tech Media Company Recognized for Market-Leading Digital Advertising Solutions NEW YORK – IDG TechNetwork was named Most Innovative Publisher at The Drum’s Digital...
What would a Twitter acquisition mean for marketers?
If a deal does finally materialize, Twitter’s future could be very different than the one it currently faces as an independent entity. Here are some...
Jordan Bitterman Leaves Agency World, Becomes CMO Of Weather Co.
AdExchanger | After many years in leadership roles at media agencies, Jordan Bitterman will move to the brand and media side as chief marketing officer...
Roku Greases The Wheels For Media Companies To Put TV-Style Apps (And Ads) On Its Platform
AdExchanger | At 10 million active accounts strong, Roku is turning to media companies to improve the quality of its streams and ramp up ad...
Who Are the Winners & Losers of dmexco 2016?
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger...
Carat CEO Doug Ray On The Media Agency’s New Mandate
AdExchanger | Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates...
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
Senior Execs Exit Varick Media Amid MDC Media Partners Transition
AdExchanger | MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in...
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
Demand Media Chooses Krux as Its Data Management Platform
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading...
