Ad-Tech Company Shuts Down ‘Zombie’ Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
Tagged: media buy
Is Engagement The Red Herring Of Digital Branding?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’
Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies...
Confessions of a publisher on agency gifting: ‘I’ll buy the $300 sunglasses. It doesn’t mean I think it’s OK.’
The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn’t...
Yahoo Finally Pulls The Plug On Right Media Exchange
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now...
dbray Media Launches “Content-Message-Delivery” to Help Ad Tech Industry Solve Its Identity Crisis
NEW YORK – dbray Media launches “Content-Messaging-Delivery” (CMD), a new communications and business development program to assist advertising technology companies identify and articulate their unique...
Trending in India: Satirical or hurtful?
This time something that was trending in India occurred thousands of miles away in Central Paris but it continues to send chills across the journalism...
Could Programmatic Branding Have a Breakthrough Year?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
What No One Expects To Happen With Native In 2015
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Airtel backtracks on VoIP charges in India
Indian telecom operator Bharti Airtel has announced that it will withdraw its exercise to charge Voice over Internet Protocol services such as calls through Skype...
Index Quarterly Report Shows Major Surge in Spending from Finance Brands
Finance Posts Largest Quarter-Over-Quarter Growth on Record, Up 11 Points Private Exchanges Continue to Show Robust Growth, Posting Continued Increases in Average Clear Prices Quarter...
Airtel eyes share in Skype, Viber’s pie; to charge separately for VoIP calls
Airtel has decided to charge Voice over Internet Protocol (VoIP) calls separately under its new tariff plans. “All Special Tariff Vouchers (STVs) for data services...
Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys. A mere two years ago, 51...
Cross-Channel Is High On Snuggle’s Digital Laundry List
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing...
