Havas Media Ortega appointed Media AOR of Inbisco Philippines
Inbisco Philippines, a FMCG company counted amongst the top 25 advertisers in the country, has appointed Havas Media Ortega as its media agency of record....
Tagged: media buy
Agency Rebate Tensions Explode Into The Open, As Former Mediacom CEO Decries ‘Kickbacks’
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’...
blinkx Media UK Bolsters its Millennial Portfolio with Fullist.co.uk
blinkx Media has partnered with Fullist adding to its growing portfolio of premium sites targeting millennials London – Digital media agency blinkx Media announces today...
Like Fine Wine, Cookies Gain Value With Age
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and...
Want OTT Services To Work? Push Video Content To Consumers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
USA Today Sports Rides Programmatic For Supply Surges
Sports content consumption fluctuates – down in the offseason, then surging around major sporting events. How can a publisher manage? Gannett-owned USA Today Sports Media...
Headway Digital Releases MoBrain 2.0 at Mobile World Congress
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform...
Facebook’s Inventory-Ads Rollout Foreshadows An Ad-Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ranbaxy parks digital mandate with Havas Media Group India
Ranbaxy has appointed Havas Media Group India as the digital AOR for its consumer healthcare brands post a multi-agency pitch, which included the incumbent in addition to...
Rubicon Project Q4 revenue up by 49%
Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of...
Brand-Based Ad Networks: Better For A Mobile Publisher’s Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
We Need To Fix The Ad Tech Talent Drought
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Apple Reportedly Delays February 24th Media Event
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and...
Digital Ad Attribution: Treat It Like A Billboard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Viewability Is Good, But Engagement Is The Better Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and...
