Interesting Social Media stat. presentation from HubSpot
HubSpot has just compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions. The Social Media presentation...
Tagged: marketing
Mountain Dew Crowd Sources Ad Media Buying
Mountain Dew took three new Dew flavors to fans, asking for feedback on placing ad media buys. The move represents the latest in a series...
Innovative marketing idea: Westfield Fashion Detector
Pretty cool idea for marketing campaigns in the future (however an old concept: http://www.somewhatfrank.com/2006/11/likecom_leverag.html):
Clever use of communities in promoting Battlefield 1943
Seen at adverblog.com: Videogames marketing is fascinating because brands like EA and Ubisoft always try to take the promototion game to the next level, playing smartly...
WPP Announces $25m Investment in Omniture
Actually this is old news… (3 months), however still interesting from the point of view, that WPP (and thereby Group M’s media agencies) now are going...
Youth trend in Asia
One of my colleagues gave me these insights into Asian youth culture, during a brainstorm for a pitch… Thought I would share it with you: In...
2009 Reasons to Enjoy Singapore
First weekend of March was also the final weekend of the Singapore Tourism Board’s “2009 Reasons to Enjoy Singapore” SMS initiative. An initiative which gave...
Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one...
