Is Real-Time Marketing Real?
MasterCard’s Adam Broitman , Edlelman’s David Armano and Ford’s Scott Monty ponder moving fast in marketing. Via digiday,com
Tagged: marketing
Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
Mobile Web Users Increasingly Comfortable with Mobile Ads
No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least achieved a new level of...
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients’ Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
The Era of Social Casino Games Has Begun
GameHouse, the Seattle-based division of RealNetworks, is betting all of its chips on social casino games. Sharing the belief that online and mobile gambling may...
WWE Trying Another Bold Social Media Experiment
WWE will present the first ever Social Media Smackdown tomorrow on live television. The program is being billed as social media television event that will...
To reach Gen Y, will financial services firms warm to the web?
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
TBWA appoints DAN president
Global – TBWA’s Digital Arts Network has appointed Stuart Sproule as president of its worldwide operations and global digital accounts. Source: Marketing Interactive
Martin Sorrell on What’s Next (& that Twitter…
Martin Sorrell on What’s Next (& that Twitter is NOT a marketing platform) lnkd.in/Bc9XUA
New Jersey Legalizes Online Gambling
In recent weeks, MMW has dedicated ample coverage to the quest for legalized online gambling in the states of Nevada, Delaware, and New Jersey. On...
Infographic Exposes European State of Mobile Advertising
Advertising automation company Rubicon Project has just published a new infographic that provides a comprehensive overview of the European market for mobile real-time bidding (RTB)....
WWE’s Social Media Muscle Sends Glenn Beck Running
Conservative media personality Glenn Beck might have made a big mistake when he referred to World Wrestling Entertainment fans and performers as “stupid wrestling people.”...
Study: Mobile Ads ‘Irk’ College Students with Smartphones
A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the...
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Did Real-Time Marketing Jump the Shark at the Oscars?
There’s already a backlash against real-time marketing, which was seen last night during the Oscars, points out Edelman’s David Armano. Via digiday,com
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
