IDC: Smartwatch Market Sees First Decline in Global Shipments
On Thursday, IDC reported some troubling news for the global state of the smartwatch industry. For the first time, the worldwide smartwatch market saw a...
Tagged: marketing news
Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping Season
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still...
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital...
A Single Customer View – Why Email Holds the Key to Success
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
Ford Denmark Connects Dealer Visits To Digital KPIs
AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns...
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
Apps Are The New Television (According To Apps)
AdExchanger | The “one-size-fits-all marketing epitomized by the TV upfronts is out of step with the way people consume media in the market today,” said...
Mobile Retail is Red Hot in India
India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app more than doubling since Q1...
Warner Brothers Says Creative And Performance Need To Come Together
AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with...
Emarsys makes changes in executive leadership team
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
mPulse Mobile Study Finds Link Between Interactive Text Messages, Improved Health, Cost Savings
According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and...
Square And Facebook Serve Up Offline Attribution For An Ohio Eatery
AdExchanger | As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make...
iHeartMedia Puts Music Fans At The Center Of Its Campaigns
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
What if App Download Data Could Have Predicted America’s Independence?
With all of the news from the UK about Brexit, let us now turn our attention to… USexit, 240 years ago. Mobile user acquisition provider...
Bounce Exchange Buys GoChime Social Marketing Tech And B2B Roster
AdExchanger | Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were...
MMW Podcast: Pollfish’s Ray Beharry Talks Coming Era of Mobile-First Research
This week on the Mobile Marketing Watch podcast, we are joined for an important discussion by Ray Beharry, an adjunct instructor of mobile marketing at...
