SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized Website
While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter. “Among the group of...
Tagged: marketing news
Amobee Launches Instagram Ads Solution
Amobee Among Facebook® Marketing Partners With Initial Access to Instagram Ads API SINGAPORE and FOSTER CITY, CA – Amobee, a leading global marketing technology company,...
Alexander Lee joins Razorfish China as COO
Razorfish has named Alexander Lee as the Chief Operations Officer of Razorfish China. Mr Lee comes to Razorfish from Yahoo!’s global R&D center, where he...
Gmail adds new ‘block’ button to eliminate annoying senders
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent
AdExchanger | As agencies face increasing pressure to produce more content with shrinking budgets, some are streamlining production with in-house capabilities. At least, that’s what...
Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech
AdExchanger | The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle...
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
If Data Is A Commodity, The Premium Goes To Creative
AdExchanger | Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this...
Japan, Taiwan have biggest F1 fans for SG Grand Prix
As the Singapore Grand Prix race weekend draws closer, Japan led the tally for the F1 fans in APAC with a 346 per cent increase....
Virtual Reality Technology Could Change The Way We Experience Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
YesData Launches Bulk Clean Capabilities for Its Prospecting, Sales Intelligence and CRM Hygiene Solutions
NEW YORK, NY – YesData, a leading provider of prospecting intelligence and CRM data solutions, today announced the release of bulk CRM data clean capabilities....
Yahoo Japan Has No Interest In Being A Walled Garden
AdExchanger | The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the...
The Stage is Set: Apple to Unveil Next-Gen iPhone and More Today
The moment of truth has arrived. Apple is ready to take the stage and show the world what’s next. As far as we can tell,...
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Adobe Offers App Analytics And Target Products As A Neat Little Bundle
AdExchanger | Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated...
