Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the...
– Highland Europe led the $17M round – adjust processes over 1 petabyte (1,000 terabytes) of mobile data every month – Funding accelerates adjust’s mission...
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head...
Combined Company Will Offer Comprehensive Technology for Omnichannel and Email Marketing BRUSSELS AND REDWOOD CITY – Selligent, Europe’s rapidly growing marketing automation and data management...
A holistic view of consumer experiences across devices will be the key to success this holiday season. That’s the view of the Mobile Marketing Association...
Here’s a story that strikes a different chord. While all the forecasts have shown mobile as the high growth nirvana in the marketplace, some researchers...
AdExchanger | Putting the “A” in MAU or DAU is about a lot more than enabling users to rack up a bunch of points –...
AdExchanger | Mergers and acquisitions (M&A) are thriving in the red-hot technology industry, particularly in the United States, according to a spate of research reports...
New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
Alpha7, a Singapore-based business cloud enabler, has launched A7 AppsConnect, a platform marketplace of 40 cloud-based applications – bringing affordability and efficiency across key business...
AdExchanger | Origami Logic revealed Tuesday it had received $25 million in Series C funds, which it will use to more than double its teams...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
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