What Happens When Big Data Doesn’t Work?
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by...
Tagged: marketing news
Attention Marketers: Millennials Going Mobile for Christmas Shopping
The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season....
Trivia Crack Dev: Good Product Is More Important Than Good Marketing
AdExchanger | Buenos Aires-based game studio Etermax is a rare creature in the app development world. “We don’t focus on user acquisition,” said CEO and...
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
Codewise Adds Another Dimension to Targeting and Analytics with Digital Element’s IP Geolocation Technology
Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the leading...
World Federation of Advertisers’ Boss: Don’t Turn Consumers Off
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts...
O&M SG appoints Chandra Barathi as Head of Technology
Ogilvy & Mather (O&M) has appointed Chandra Barathi as Head of Technology at Ogilvy & Mather Singapore, and Vice President Technology for OgilvyOne Asia Pacific, effective...
FLUVIP Raises US$2.5M in Capital to Scale Across Latin America and Fund Its Expansion Into the United States
Cisneros Interactive, along with Velum Ventures and other angel investors, are backing the Influencer Marketing company’s multi-national expansion and its venture into the key markets...
Calculus Capital Invests £2.5m in Integrated Marketing Agency Once Upon A Time
Private equity fund manager and Enterprise Investment Scheme specialist Calculus Capital has invested £2.5m in integrated marketing agency Once Upon a Time. Once Upon A...
More Enterprises Going Mobile as 2016 Looms Large
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile. Jumping out in the report from...
Should A Data Scientist Lead Your Marketing Team?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Traditional TV: The Next Emerging Device
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Coming To A Theater Near You: Data-Driven Advertising, Starring National CineMedia And Fandango
AdExchanger | If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it...
GSMA Launches Mobile World Congress Shanghai 2016
This week, the GSMA outlined the first details of the 2016 GSMA Mobile World Congress Shanghai. The details shared include confirmed exhibitors and sponsors, as...
Salesforce’s New Segmentation Features Tread DMP Territory
AdExchanger | Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software...
Chief Privacy Officers Shouldn’t Be The Last To Know
AdExchanger | Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the...
