‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Tagged: live
The art of modern marketing
As Robert M. Prisig said in his book, Zen and the Art of Motorcycle Maintenance, “A motorcycle is, a system of concepts worked out in...
TubeMogul partners with Tapad on cross-device mktg
TubeMogul has signed an APAC partnership with Tapad, the cross-device marketing technology firm. The deal extends throughout Southeast Asia, with Singapore as the first market to...
Solving the Internet’s TMI (too much information) problem
As a society, we’re suffering from a bad case of TMI (too much information). So it’s time we look at our symptoms and help develop...
Queensland looks beyond sunny beaches to attract travellers in campaign
Tourism and Events Queensland (TEQ) and J. Walter Thompson Sydney have launched a new creative brand platform for Queensland, aimed at redefining the State and...
2016: The good, the bad and the future of digital marketing
However, while some of my “predictions” turned out to be fairly accurate, there have also been more than a few surprises over the last 12...
NYC: The Brave New World of Data, Connectivity & DOOH
Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below),...
Facebook Shutters Atlas Ad Server, Ending Its Assault On DoubleClick; Atlas To Live On As Measurement Pixel
AdExchanger | When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making...
Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
#sowhoknew: Don’t play the blame game
“It’s not me, it’s you”. How many relationships (both personal and business) have ended with those words. And the truth is, it’s most likely a...
Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role
After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position. In a series of tweets, Mr...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
Facebook reiterates video push as revenues for Q3 cross $7bn
Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded USD 7 billion for the first time. The social media...
Edgewell live-streams catwalk on FB for Schick’s new #keepsongiving campaign
Edgewell’s brand Schick has teamed with J Walter Thompson Sydney to launch a new digital campaign, kicking off with Australia’s first hour long catwalk streamed...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
