Practo raises USD 55mn in Series D funding led by Tencent
Practo, the healthcare platform, has raised USD 55 million Series D funding in a round led by Tencent. Three new investors joined Practo – ru-Net, RSI Fund...
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Text100 stengthens global leadership team
Text100, the global marketing communications agency, has appointed a new leadership structure, including the appointment of two executives to its global leadership team. These changes...
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
Why a Video Strategy is Critical for Publishers
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to...
Choosing the right domain name for your business
Your company name is an important element in establishing brand identity, with your website domain name typically following the business’ name. Beyond simply being an...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
See Brands Live-Tweet the Coming New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
See Brands Live-Tweet the New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Screen6 Partners with...
Experts Predict How the TV Industry will Develop in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
#sowhoknew: Fake news – the scourge of social media?
“It’s now clear that so-called ‘fake news’ can have real world consequences,” Hillary Clinton said last week in one of her first speeches since her...
The year ahead? 2016, only more so
The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence....
Evolution of Header Bidding: It’s Bringing Buyers & Sellers Closer Together
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
Marketing to digital natives: a completely new game?
Last week, I came across a report quoting Unilever’s Keith Weed, who pointed out that ‘a lost generation of marketers is bluffing about digital’. The...
Ogilvy Australia unveils new fan platform Padlokt
Ogilvy Australia has continued its push into the innovation space, announcing its development of, and investment into, a new global platform called Padlokt. Padlokt is...
Best of the week: Twitter’s woes and Snapchat Live Stories doubts
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up,...
