The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Tagged: live
Southeast Asian consumers flock online to purchase products, services
Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels...
Live Nation Entertainment’s Programmatic Opener: Custom Audiences
When Live Nation Entertainment appointed Xaxis alum Mike Finnegan as its first ever VP of programmatic and product innovation – a role he assumed Monday...
What Next For Ad Tech’s Big Bang?
Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first...
Being the core component of real time: Twitter’s calling card
Social media has become an interesting sphere for marketers to explore. And yet when a social media brand looks to market itself, the action very...
ATS London 2014 Agenda Now Published – Where The Industry Is Going
This year will see the fifth ATS London, ExchangeWire’s flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue...
Ensemble Australia repositions and expands to full service creative
Ensemble Australia is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as...
Ensemble Australia repositions; expands to full service
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as...
AOL, Havas form global partnership to push automation
AOL Platforms, a division of AOL, and Affiperf, Havas’ global trading desk for programmatic buying have formed a strategic partnership to deliver simplicity, efficiency and...
Jane Newman on How Planning Kept Apple Creatives on Right Track
“I like risk. I like doing things that haven’t been done before. It’s a fault. It’s a character fault, I think.” Jane Newman made that...
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the...
Malaysia’s WaryBee in crowdfunding drive on StarHub platform
Malaysian startup WaryBee has launched a crowdfunding drive as one of the inaugural campaigns on StarHub’s Crowdtivate platform that also went live officially this morning...
Inside The Atlantic’s events juggernaut
At The Atlantic’s New York Ideas festival in May, attendees looked on as Dominique Ansel, the inventor of the Cronut, whipped up his signature pastry...
‘Do the Wakudoki’, says Toyota’s first digital only campaign
Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam....
Collaboration Is Key In The Market For Success
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions...
