Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
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GroupM is The Huffington Post’s strategic ad partner for India launch
The Huffington Post Media Group and India based The Times of India Group have officially launched the India edition of The Huffington Post. GroupMhas come...
Why big data is really about small insights
In a world of hyper-connected consumers, big data is the foundation of marketing “magic.” Marketers previously gathered this data on consumer behavior through individuals –...
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
DEAL IDs: The Good, the Bad and the Alternative…
Despite Deal ID’s elevation to buzzword status in recent months, it’s pretty clear there is some confusion over what it actually is, why it should...
Evernote rolls out chat feature to level with messengers
The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first...
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
Digital Media Players Encourage Users To View More Content And Cord Cut
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of...
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
Mobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
Reaching The Omni-Channel Consumer
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in from of these eyeballs is that this...
The burgeoning ‘Middlescents’ class in Hong Kong
As consumers mature, markets evolve and new trends define the media landscape, new kinds of consumer segments emerge. BBDO indentified one such segment in its...
Facebook’s multi-app strategy adds Groups to the mix
As part of its multi-app strategy, Facebook has launched a Groups app to help people share faster and more easily with all the groups they...
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: Asking...
This woman is Hearst Magazines’ secret digital weapon
Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where...
