Digiday Podcast Ep. 1: Fleeky Friday
At Digiday we don’t just cover the future of digital media, but we try to live it as well. We’re proud to debut the Digiday Podcast, a...
Tagged: live
The Upshot Emerges as Potentially Lucrative Franchise at The Times
The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in...
Content marketing: Right content for right audience
Content marketing is defined on Wikipedia as – “any marketing that involves the creation and sharing of media and publishing content in order to acquire...
Top 5 trends that will shape APAC marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how...
What Ad Tech Firms Can Take Away From CES
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of...
What Were the Key Trends of 2014?
The quest for ‘actionable data’, ‘talent’, and a ‘single customer view’ were the top priorities last year among of media professionals surveyed by ExchangeWire, as the...
DMA Digital Diary: It’s all about CES 2015
The buzzword right now is CES, the Consumer Electronics Show, being held in Las Vegas, Nevada from January 6-9. As the tech heads, geeks and...
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
Cashing in on online videos in India
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
Affle’s Anuj Kumar on why mobile is important for brands
Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile...
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
DMA Digital Diary: How web impacts our lives
After a leave of three weeks, I am reporting back to the digital world, just when the world seems to be taking off for the...
MTV tops list of most loved social brands
MTV, Friskies and Disney were among the top 10 most loved brands in social media in November. Hootsuite has released its Top 10 Most Loved...
Brands to move forward with agility marketing in 2015
In 2014, television evolved into an all-encompassing category: one that streams Internet video content on computers and mobile devices, as well as broadcasts on-demand entertainment...
DigiVive bags Digital Experience Award at World Communication Awards 2014
DigiVive’s flagship brand nexGTv has bagged the digital experience award at World Communication Awards 2014. The latest edition of the Awards was help in London...
