Yahoo shuts down its video service Yahoo Screen
Yahoo has shut down Yahoo Screen, its video portal that was meant to compete with the likes of Netflix and Hulu. The service was started...
Tagged: live
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Copyranter: The 5 best ads you didn’t see this year
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
Changes for Digital Marketing: Signal Report Makes Predictions for 2016
“In 2016, advertisers will look for improved people-based advertising options to reach addressable audiences. Key requirements of these solutions will include the ability to target...
New EU Data Protection Regulations; Eyeo Reveals Funding for Adblock Plus
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection...
Six marketing predictions for 2016
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
BSN introduces Virtual Teller Machine service in Malaysia
Bank Simpanan Nasional has introduced a Virtual Teller Machine service across Malaysia to serve customers via live virtual banking. Via DNA
A Look-Back On 2015 Trends
In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that...
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
Facebook’s Periscope-killer, Live Video, is rolling out to everyone
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality. The...
The Era of Programmatic Creative
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured...
Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
Latin America Leads Mobile Ad Growth; VOD Surpasses TV in Brazil
In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows 82% of Brazilian audience for...
Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
The Monthly Digital Marketing Update @ Copenhagen INK (October 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy!...
