Twitter’s revenue grows despite decline in user numbers in Q4
Twitter’s advertising efforts have paid off in the fourth quarter, as its total revenues grew to USD 2.2 billion, up 58 per cent year over...
Tagged: live
#DigiTales: Memes and Millennials. The ultimate inspiration to make Super Bowl Commercials go viral?
In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent Kay (Tommy Lee Jones) uses supermarket tabloids looking for tips...
Krux Opens The Doors On Link, Its First-Party Data Bazaar
AdExchanger | Krux opened its business-to-business data-sharing marketplace, named Link, on Thursday with the goal of building an open exchange for media and marketer first-party...
New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US;...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
Reuter Communications rebrands; appoints Managing Partner
Reuter Communications has appointed Nick Cakebread as the agency’s Managing Partner. The hire coincides with the agency rebranding from Reuter PR to Reuter Communications to reflect its...
hipages tells Aussies to be the ‘Master of all Trades’
hipages.com.au, Australian site for finding and hiring tradespeople, has launched its first ever major consumer brand campaign, in a large-scale national push developed and executed by...
The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech...
Snapchat’s linked with the NFL to sell big-name brands for a Super Bowl Live Story
Snapchat is ready for its Super Bowl debut. After missing out on the big game last year, it sold out its Live Story with the...
KFC brings back Plucka Duck in its first brand campaign in Australia
In a break from product-based advertising, KFC has launched its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting...
Facebook enters the sports arena with its own live hub
Getting into the games business, Facebook has now launched a new live feed for sports, or a ‘Sports Stadium’ as it calls it. The hub...
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
John Seifert named Worldwide CEO of Ogilvy & Mather
With Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather stepping down, John Seifert has been appointed Worldwide CEO, effective immediately. Mr Young will continue as...
Seeing Viewability for What it Is
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business...
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
Netflix expands to 130 new countries except China
Netflix launched its service globally, simultaneously bringing its Internet TV network to more than 130 new countries around the world. The company made the announcement...
