Comic: All Tomorrow’s Retail
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Tagged: interactive
Brands and publishers on collaboration’s biggest roadblocks
Collaboration is the new competition, at least if you listen to any number of speakers on the marketing industry conference circuit. But it’s easier said...
In China, over 50% of time spent with media will be on digital
In China, digital will account for 50.4 per cent of adults’ daily media time this year. This is a first for China and is higher...
Dracula, Foo Fighters dominate Aussies’ FB conversations in June
In June, public figures stood out tall in Australia among discussions that took place on Facebook. The passing of English actor Christopher Lee was one...
Sydney’s The Urban List and Inception Digital join forces
One month after acquiring Mi9 beauty and bridal platforms Primped and The Wedding Club, Sydney’s media company Inception Digital has added Australia’s lifestyle destination, The...
Data pick of the day: 27% adults block ads on desktops
Adblocking has been in the news a lot recently as country-specific studies have generated a lot of coverage. GlobalWebIndex’s trendable 33-market data shows just how...
WPP takes horizontality on ‘ground’ with Shanghai Campus
WPP has literally taken its horizontality proposition ‘on-ground’ in China. In a landmark agreement, the communications services group has signed a deal with Nan Fung Group...
APAC Brands Struggling to Measure Mobile ROI
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile...
Verizon Vice Deal; Nielsen International
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will...
Our Rapidly Changing World: Mobile & Internet trends 2015
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
fastacash raises USD 15 million Series B funding
fastacash, a Singapore-based fintech firm, has raised USD 15 million in Series B funding from international investors, one of the largest Series B till date...
Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no...
Ad Tech Fragmentation: A Marketer’s Worst Nightmare
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: How #ChinaMeltdown will impact APAC
Whilst the World watches the Greek tragedy of its imploding economy, over in China there is a far more significant drama unfolding. Since mid-June share...
Mobile is the first screen for Aussies on FB
Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first...
Malaysia: Smart devices to drive content creation demands
As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80 per cent) of Malaysian mobile users preferring to...
