ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume...
Tagged: interactive
Marketers Need the Freedom to Choose Technology That Best Meets Their Needs
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these...
5 tips to get Facebook video ads right
About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average...
What FB’s Shopping function means for the industry?
If a business is looking to expand to social commerce or simply sell more product, Facebook Shopping may be a match and it’s worth testing...
Rohit Ohri to join FCB Ulka as Chairman & CEO
After resigning from Dentsu APAC, Rohit Ohri is joining FCB Ulka as group chairman and CEO, effective January 2016, as he confirmed to Digital Market...
Virat Tandon named CEO of Mullen Lintas; Shriram Iyer is NCD
Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group...
“An App Is Not Enough” Raising the bar on mobile apps for retail
Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers. Mobile apps are no longer really optional for leading retailers, having a...
Rohit Ohri quits Dentsu
Rohit Ohri, CEO, Dentsu Asia Pacific (ex Japan) has resigned after four years at the company. Mr Ohri who joined Dentsu in 2011, after 21...
How a Seattle radio station broke the Internet with an all-day Beastie Boys celebration
It’s not every day that a public radio station in Seattle trends nationally on Twitter, but then it’s not every day that one celebrates the...
Are We Losing What It Means To Be Human In Our Quest For Programmatic Efficiency?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Simulmedia Releases INSIGHTS For Rapid, Interactive Post-Campaign Reporting
Powered by Simulmedia’s VAMOS Platform, INSIGHTS offers self-service reporting and analytics NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through...
Mike Cooper appointed Global CEO of Rapport
IPG Mediabrands has promoted Mike Cooper to the role of Global President & CEO of the networks’ Out-of-Home (OOH) planning and buying agency, Rapport. He...
Introducing the Class of 2015
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention....
Is Facebook Forcing Publishers To Maintain an Outdated Strategy?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta,...
Comic: The Four Mavens
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
TBWA wins creative mandate for NTUC Enterprise and NTUC FairPrice
TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC...
