Google’s Alphabet Move: Marketing Mistake or Trend-Setting?
AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa...
Tagged: interactive
Advertisers: Manage Consumer Data Like Financial Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Mobile video: APAC’s fastest-growing ad format
Smartphone usage in Asia Pacific continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and...
Havas India wins media mandate of FoodCloud.in
Havas Media Group India has won the Integrated Media mandate of FoodCloud.in which will include Print, TV, Radio, Outdoor and Digital duties in a multi-agency...
New digital ad formats have become ubiquitous: Study
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Digital Element Launches New Reverse Geocoding Solution with Introduction of GeoMprint
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
The Impending Commoditisation of Marketing Technologies
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the...
WTF is header bidding?
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
You Are What You Buy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Reaching out to Malaysia’s digitally savvy Gen Z
With a monthly disposable income of 327 million USD, Malaysia’s 9.06 million strong Generation Z is one that is incredibly valuable to brands. But unlike...
CMOs lag in creating campaigns that engage global audience
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it...
Mirum SG wins Crabtree & Evelyn’s social media biz
Mirum Social, the social media arm of Mirum Singapore, has won social duties for Crabtree & Evelyn. Mirum Social will manage Crabtree & Evelyn’s social...
EBay Names CMO Following Split From PayPal
EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The...
Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing
AdExchanger | The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on...
Mic’s social approach to distributing its first Obama interview
President Barack Obama has demonstrated time and again that he’s got no problem talking to digital publishers. Over the course of his two terms, the...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
