Digital immortality: How to create an eternal copy of yourself
The singularity will arrive when the digital world becomes larger and more important than the physical world, and it’s already getting there, writes Serguei Beloussov....
Tagged: interactive
Comic: 2016 Decisions
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Digital transformation initiatives = greater risks
The ongoing digital transformation initiatives in many organisations may bring many benefits but are also exposing them to greater risks, according to Darktrace. Via DNA
Oprah’s first Weight Watchers ad is making people cry
The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers. Marking her first appearance since buying a 10 percent stake in Weight Watchers...
The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and...
Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one...
What Do Ad Techs Expect For 2016 in Brazil and Latin America?
In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next...
Deals By The Dozen: Recapping The Hot Year In Publisher M&A
AdExchanger | With attention shifting to online, investors have realized that dollars are moving there too, making 2015 a hot year for digital publishers looking...
We Need To Close The Chasm Between Brand Goals And Publisher Metrics
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Data pick of the day: Mcommerce to go mainstream with low value categories
Young mobile users are more likely to turn to their smartphones to investigate low or medium value items – e.g. mobiles, clothes, groceries and perfume,...
Retailers need to make Virtual a Reality
The end of the year has fast become one long shopping bonanza. In the US, heavily promoted sale dates such as Black Friday, Cyber Monday...
Gift ‘time’ on Xmas: NESCAFÉ Dolce Gusto to Sinagporeans
What do busy Singaporeans value most at Christmas? This was the question that NESCAFÉ Dolce Gusto and Social@Ogilvy pondered as the brand geared up for...
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
Comic: Sell-Side Santas
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation....
