The Case For A Unified Auction
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Tagged: interactive
IPO or acquisitions, what’s the best way for Chinese giants to go global?
Even though Chinese companies are still many to list overseas, their primary goal when doing so may not be to expand their international presence. To...
Target names OMD Australia as Media Buying Agency
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
TV Needs To Become More Like Digital (Not Vice Versa)
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann,...
How Bukalapak engaged app users with programmatic in-app display
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
Hyper Island’s Otto Ruijs on why brands should invest in talent
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
Designworks Wellington boosts leadership team
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
Village Roadshow pick OMD as media agency
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
In-App, In-View And On-Point
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Hello brands, where’s my discount?
The news that you’re expecting a child is such an incredible high – but dampened by the subsequent low of the retail experience leading up...
#sowhoknew: 6 things that money can’t buy in business…
The Beatles told us that money can’t buy you love. But in business, arguably, that doesn’t really apply that much. Apart from love, according to...
Apple invests $1 bn in Uber’s competitor in China, Didi Chuxing
Didi Chuxing, a mobile transportation platform, has secured USD1 billion in DiDi, creating the single largest investment the Company has ever received. Through this investment,...
Week in Review: SMEs are digital laggards, but with good reason
Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with...
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Hong Kong has the most connected population globally: Study
Hong Kong held steady as having the world’s most highly connected population followed by North America (USA, Canada and Mexico), according to GfK’s Connected Consumer...
