OMD Australia elevates Aimee Buchanan to CEO role
OMD has promoted Aimee Buchanan to Chief Executive Officer, OMD Australia. The announcement follows the promotion of Peter Horgan to CEO of Omnicom Media Group, Australia...
Tagged: interactive
Havas Creative Group Appoints Mike Amour as Chairman and CEO of APAC
Havas Creative Group has appointed Mike Amour to the position of Chairman and CEO of Asia Pacific, effective October 17. In this new role, Mr Amour...
Kraft Heinz Indonesia hands digital mandate to VML
ABC Kraft Heinz in Indonesia has selected VML Indonesia, as their digital partner to handle their ABC brand, which has a presence in soy, chili,...
Isobar hires new Head of Strategy & Planning in China
Isobar China Group, part of Dentsu Aegis Network, has appointed Lin Liu as Head of Strategy & Planning of Isobar China, with immediate effect. In this...
Getting the best out of B2B technology content marketing
From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Ogilvy Melbourne expands team following new business wins
Following a raft of new business wins, Ogilvy Melbourne has announced several new senior hires,broadening the agency’s talent-base and skillset. The new appointments include Danielle...
PHD names Eileen Ooi as Head of Malaysia
In an effort to sharpen focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of...
Emerald Media invests USD 50 mn in OTT platform YuppTV
Emerald Media, a Pan-Asian platform established by global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired...
Data pick of the day: 63% onliners concerned about data collection
After WhatsApp’s announcement from last month that it would begin sharing user data with its parent company Facebook, recent days have seen authorities in Germany...
Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
mcgarrybowen enters Indian market with Happy Creative Services acquisition
Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services (‘Happy’) in India, which will join the global mcgarrybowen...
IDG TechNetwork Named Most Innovative Publisher by The Drum
World’s Largest Tech Media Company Recognized for Market-Leading Digital Advertising Solutions NEW YORK – IDG TechNetwork was named Most Innovative Publisher at The Drum’s Digital...
Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares
Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address...
IPG Mediabrands launches health agency Healix
IPG Mediabrands, the global media arm of Interpublic Group has launched Healix, a new global division focused on Life Science and Healthcare brands. As part of...
