Data pick of the day: 63% onliners concerned about data collection

After WhatsApp’s announcement from last month that it would begin sharing user data with its parent company Facebook, recent days have seen authorities in Germany and India implementing restrictions to prevent such flows of information from taking place.

GlobalWebIndex’s chart shows, consumers have pronounced concerns when it comes to data collection and sharing. Although there are often many end-user benefits to such initiatives, it’s a considerable 63 per cent who say they worry about how their personal data is used by companies. Particularly telling is that this sentiment shows virtually no variation by age: 16-24s are just as likely as 55-64s to be concerned about data collection.

By region, figures remain above the 60 per cent mark in all places but have a pretty striking peak among Latin Americans – which just happens to be WhatsApp’s best performing market.

data-sharing-gwi

The post Data pick of the day: 63% onliners concerned about data collection appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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