Samsonite hands JWT regional duties
Hong Kong – The agency now handles advertising for Samsonite’s newly acquired lines, Hartmann and High Sierra, on top of Samsonite and American Tourister. Source:...
Tagged: interactive
Roadshow debuts programme for SMEs
Hong Kong – The bus entertainment branch invested several millions in a new show that looks at the commercial sides of cities beyond Hong Kong....
Digital push to promote public participation
Hong Kong – Government-based online platform to serve as a hub for cultural, sport and recreational activities to promote vibrancy and diversity in the city....
Coca-Cola turns strangers into friends
Shanghai — The soft drink company develops new art and digital campaign that brings strangers together. Source: Marketing Interactive
Field of Marketing Dreams
Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential. Via digiday,com
Tribal DDB adds Anmum to its portfolio
Malaysia – Tribal DDB Malaysia has been tasked with developing digital communications for Fonterra’s three main products, following a regional win for the group. Source:...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
TribalDDB adds Anmum to its portfolio
Malaysia – TribalDDB Malaysia has been tasked with developing digital communications for Fonterra’s four main products, following a regional win for the group. Source: Marketing...
China: Using Social Scoring to Assess KOL Effectiveness
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each...
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
Chok! Chok! Chok!Coke’s Interactive TV-Mobile Gaming Promotion!
Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined...
Big Data: key takeaways from Digital Cream London 2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
WireColumn: Programmatic Premium – Quality of Exposure Needs to Move to the Forefront Alongside Scale
<a href="http://www.exchangewire.com/blog/2012/12/13/wire-column-making-RTB-work-for-publishers/simon/” rel=”attachment wp-att-23724″>Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales house,...
Analytic Partners joins Shopper Marketing 2013
Singapore – Analytic Partners will sponsor Marketing Magazine’s Shopper Marketing 2013 conference. Source: Marketing Interactive
MAS publicises new coins
Singapore – The Monetary Authority has been running an online as well as public relations-led campaign for its new range of national coins. Source: Marketing...
adidas consolidates social media duties
Regional – adidas has awarded independent creative network iris Worldwide its social media duties for Southeast Asia. Source: Marketing Interactive
