Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution...
Tagged: interactive
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
Improving Your Digital First Impression
You have a variety of ways to improve your first impression for your business in the search and social environment. Source: ClickZ Asia
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
The IPinYou Global Algo Contest & The Democratisation Of Data
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research &...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video...
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Germany’s Rocky Road To Programmatic: The Ad Trader Conference Overview
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
Is it time to review the small print in your affiliate network relationships?
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
