#sowhoknew: Smatches or Watchputers?
Why is the new Google or Motorola smartwatch called the 360? Surely not just because its round? Hmm… Well, apparently that is the reason why....
Tagged: interactive
TubeMogul looks to give insights on online video ads to advertisers
Digital video advertising software provider, TubeMogul, is offering any brand or ad agency a free tool that enables them to find out if consumers are...
mediaQuark & Seed merge for audience data & programmatic trading
Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes...
How USA Today reinvents for the digital world
USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal...
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
IPG Mediabrands and TubeMogul Partner to Launch Industry’s First Ad-Tech Apprenticeship
SAN FRANCISCO – IPG Mediabrands, the media arm of Interpublic Group (NYSE:IPG), and TubeMogul, a leading programmatic video advertising company, announced the launch of the...
Undercurrent’s biz dev strategy: Slam Yahoo’s Marissa Mayer
Being an agency exec can be emasculating at times. Execs typically resort to flattery to attract new clients and are usually restricted from crowing about...
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Following APAC, India based Ozone Media sets eye on Silicon Valley
Ozone Media, India based digital technology company, announced the opening of a new office in Silicon Valley, California. One of the first players in introducing...
Demand Media and Healthline Announce Strategic Advertising Partnership
Healthline selected to create digital advertising solutions tailored for pharmaceutical and OTC brands on LIVESTRONG.COM SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a...
Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
How Is The China Luxury Market’s Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digerati50: A man of two worlds
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are he Via DNA
Social & online are redefining food mktg: Vipul Chawla, Yum
Food is social. One of the first insights about the growth of social media was the online behaviour of users when it came to network...
