IAB Launches Digital Video Center of Excellence
Anna Bager Promoted to Senior Vice President, Mobile & Video, to Lead Unit Hulu’s Peter Naylor Named Chairman of the Center’s Board of Directors NEW...
Tagged: interactive
#sowhoknew: Has your smartphone ruined your sex life?
Spending more time with your Samsung than smooching? Getting less intimacy because you are fiddling with your iPhone? If so, then your smartphone is probably...
Cannes Lions gets it first ever marketer Jury President
Cannes Lions has announced the appointment of Wendy Clark, President of Sparkling Brands & Strategic Marketing, Coca-Cola North America as Jury President. This will be...
The Economist launches its daily digital edition
The Economist has launched its first daily edition, The Economist Espresso. The daily was developed to serve as a complement to the weekly edition of...
YuMe Q3: Programmatic Build-Out a ‘Methodical’ Process
You might not say programmatic’s a pipe dream for YuMe, but it’s certainly not a material revenue contributor (yet) to. YuMe, which dabbles in both...
As Platforms Proliferate, Which Ones Are Worth It For Marketers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AppNexus To Guarantee ‘Fraud-Free’ Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on...
Affle appoints Amit Sharma as MD for Affle AppStudioz
A mobile apps and ads as a service (MAAS) company, Affle, announced the appointment of Amit Sharma as the Managing Director of Affle Appstudioz, its...
How mobile messaging services is impacting enterprise
Today’s businesses are constantly searching for new ways to cost-effectively increase customer, employee and partner engagement while improving bottom-line profits. With market globalisation increasing numbers...
Criteo records 70% jump in revenue in Q3 2014
Criteo’s financial results for the third quarter, ending September 30, 2014, has once again spelt good news for the company. The revenue in the Q3...
Time Inc. CEO: ‘CPMs Have Gone Up With Programmatic’
Time Inc. reported increasing digital revenues and declining print revenue for the third quarter. Digital revenue rose 5% YoY, but that increase upped to 19%...
It’s a good time to run a big YouTube network
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal,...
Does Publicis’ Epic Acquisition Spree Add Value?
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition...
Publicis Groupe to acquire Sapient for USD 3.7 bn
In a bid to augment its position in digital, Publicis Groupe is all set to acquire Sapient in an all cash transaction. According to Publicis,...
Data pick of the day: Facebook Rooms reflects demand for anonymity
Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook...
