Ogilvy China names Chris Reitermann as CEO
Ogilvy & Mather has elevated Chris Reitermann to the role of Chief Executive Officer for its China operations. With this development, Shenan Chuang has been...
Tagged: interaction
Vserv appoints Pranab Punj to spearhead global marketing
Vserv has named Pranab Punj the Associate Vice President, Global Marketing. A veteran in the digital sector, Mr Punj strategically complements Vserv’s growth plans and...
Beware Of Publishers’ Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John...
New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Digerati50: Turning chance into a thriving business
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Wall Street Journal Exec Says He’s Starting a Company with Ashton Kutcher
Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming...
How To Build A Programmatic Sales Team
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice...
Comic: Cross-Device Cook-Off
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
Axiata looks at possible tech acquisitions
Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The...
How will FB’s changes to Newsfeed & Like Gating impact brands?
So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the...
Social is the key instrument in a brand’s orchestra: Socialathon 2014
Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
Mobile RTB spend in China rises by 616% in Q2 2014
As the digital scenario, that is primarily driven by the mobile media, in China shapes up, real time bidding platforms are also seeing growth in...
Google gobbles Gecko
Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological...
Mobile-first approach requires digitalisation of the real world: Socialathon 2014
With pouring numbers of mobile phone users, it is quite evident that usage of mobile phones has made life simpler for masses. There is a...
