Google’s Mobile Search Index: A Wake-Up Call For Brands
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: interaction
Mediekompaniet Adapt Adopts Unified Ad Server, Expanding its Use of PubMatic’s Revenue Management Platform, SEVEN
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM – PubMatic, the automation solutions company for an open digital media...
‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Nicolas Bidon named as Xaxis’ Global President
Xaxis has promoted Nicolas Bidon to serve as global president. Mr Bidon was previously CEO, EMEA where he led Xaxis operations across the company’s 25 markets...
Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align
AdExchanger | Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such...
TubeMogul partners with Tapad on cross-device mktg
TubeMogul has signed an APAC partnership with Tapad, the cross-device marketing technology firm. The deal extends throughout Southeast Asia, with Singapore as the first market to...
NBC News exec Nick Ascheim: Facebook has a ‘civic responsibility’ to act on fake news
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform,...
Zenith Predicts Global Ad Spend Will Grow; Amazon Unveils A Store Without A Checkout
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566...
Beauty Retailer Birchbox Returns To TV
AdExchanger | After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to...
Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course Details Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and...
Omnicom Media Group opens PHD’s South Korea office
In line with PHD’s rapid growth and expansion in the Asia Pacific region, Omnicom Media Group has launched PHD in South Korea – the agency’s...
RadiumOne hires Jodie Koning as APAC Marketing Director
Data-driven marketing company, RadiumOne, has appointed accomplished marketer Jodie Koning to the role of Marketing Director for the Asia Pacific region. Ms Koning brings more than...
Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER, British Columbia...
With GDPR On The Horizon, It’s Time For Marketers To Get Some Religion
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ordered Chaos: Is The Marketing Funnel Capable Of Much More?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
2017 Will Be a Year of Action for Brands, Agencies & Technology Providers
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to...
