Comic: "We’re investing in A.I."
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Tagged: interaction
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
Reprise names Tim Ringel as Global President
IPG Mediabrands, the media holding arm of Interpublic Group (NYSE: IPG) has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead...
Ad fraud exists in over half of uncertified apps: Sizmek study
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
As IoT Ads Become Reality, Privacy and Security Concerns Follow
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found. The trade organization surveyed consumers about “IoT” devices,...
Why Facebook’s fake news measures won’t stamp out imposter publishers
Bowing to mounting public pressure, Facebook announced it was taking steps to crack down on hoaxes and fake news on the platform. Misleading or bogus...
Viewability’s Double-Edged Sword
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?
AdExchanger | Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated...
A Telco With Pipes, Data And Content? Switzerland’s Already Done That.
AdExchanger | Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone...
The Role Of Ad Tech In The Post-Truth Era
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Jivox Partners with AppNexus to Reinvent Online Ad Retargeting by Uniting Programmatic Media Buying and Personalized Dynamic Creative
Integration of Jivox IQ and AppNexus Programmable Bidder gives marketers unprecedented power to transform retargeting ads into highly effective sales-conversion campaigns with sophisticated message personalization...
A Look Ahead: The Rise Of Data, Consolidation And Privacy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Amobee hires Todd Chu as Senior VP, Global Operator Innovation
Amobee has appointed data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation. Mr Chu will be charged with leading Amobee’s...
TabMo First Mobile DSP to Be Certified by Nielsen Digital Ad Ratings
London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR)....
SnapApp Publishes ‘The Campaign Confidence Gap’ Report
Ahead of the weekend, MMW learned that SnapApp — provider of a popular SaaS platform used by B2B marketers to create, publish, manage and measure...
Ogilvy Australia unveils new fan platform Padlokt
Ogilvy Australia has continued its push into the innovation space, announcing its development of, and investment into, a new global platform called Padlokt. Padlokt is...
