DigitasLBi, a Publicis Groupe-owned global marketing and technology agency, has promoted Himani Kapadia to the newly created role of Chief Operating Officer in Asia Pacific....
wHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach,...
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
‘Who’s That Girl’ who has just premiered her latest single on the currently in ‘Vogue’ social channel Snapchat? Ariana Grande I hear you say. Wrong....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay...
MyTV has unveiled its business plan for its digital terrestrial TV play. By charging RM12 million a year per channel to broadcasters, will it be...
Southeast Asian consumer confidence remained strong in Q4 2014, with four Southeast Asian markets ranking in the top 10 most optimistic countries globally and five...
In the world of automotive advertising, Super Bowl Sunday was the one day of the year where pretty much anything goes. Nissan exemplified that strategy...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/01/2015
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Unilever has consolidated its search engine marketing and search engine optimisation duties with Omnicom’s Resolution Media following a pitch process. Resolution will work with sibling...
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