Alibaba continues video focus; to buy out Youku Tudou
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
Tagged: interaction
Week in Review: Business media giving more focus to digital
The business media in Malaysia is beginning to focus more attention on the ‘digital disruption’ and how traditional companies respond – and DNA is in...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
Accenture names Marc Carrel-Billiard as MD, Global Tech R&D
Accenture has appointed Marc Carrel-Billiard as managing director of Global Technology Research & Development within Accenture Technology. In this role, Mr Carrel-Billiard will oversee the...
Big Data Discrimination: Is The Industry Responsible?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Monetising Free Apps
In this piece, David Diaz, vice president of developer relations at Fyber, pictured below, discusses what app publishers look for in an ad mediation provider and...
Moose Toys launches native ad campaign with Turner International Australia
Australian-owned Moose Toys has teamed up with Turner International to launch a local, content-led campaign, with a digital-native approach and a new app for the...
#sowhoknew: Adult colouring books are not just child’s play…
So what’s the hottest book trend in 30 years? Steamy ’50 Shades of Grey’ style cable-tie action? Nope. Salacious Hollywood gossip pulp fiction? Nah. It’s...
Sociomantic launches index to enforce inventor quality
Sociomantic Labs, the leading provider of programmatic advertising solutions for enterprise advertisers, has launched the Supply Quality Index, or SQX. SQX is a proprietary algorithm...
OMD appoints Laura Ashton as Business Director
OMD has appointed Laura Ashton to the role of Business Director working across the prestige group of clients; Estee Lauder Group, Sony PlayStation, Intel, Selleys...
OpenRTB Protocol Fails To Align Market Interests
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group
AdExchanger | Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio...
Vizeum wins BBC Earth business in Asia
Vizeum has been appointed to lead the launch of the BBC Earth channel across Asia. Consistent with BBC Worldwide’s global strategy BBC Knowledge was rebranded...
Samsung collaborates with SG street artist for Samsung Gear S2 launch
In celebration of their latest Galaxy range, Samsung held a consumer event in Singapore last week. Called the ‘Galaxy STUDIO’, the event hosted a preview...
Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales
AdExchanger | Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is...
Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
AdExchanger | TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million...
