#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
Tagged: interaction
Week in Review: Jokowi’s US visit will boost Indonesian ecosystem
Indonesian President Joko ‘Jokowi’ Widodo is heading to the US and of course, Silicon Valley, next week. DNA founder Karamjit Singh shares why that is...
IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
New Role Builds On Laszlo’s Extensive Experience in Mobile and Digital Media & Marketing NEW YORK, NY – Today, the Interactive Advertising Bureau (IAB) announced...
Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
BBDO helps chocolate brand Dove experiment with ASMR videos
Chocolate brand Dove has launched the first ever ASMR (Autonomous Sensory Meridian Response) video to let consumers feel the silkiness within. For many years, Dove...
DMP 4-5-6
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
APAC audience data usage rises by 81% in Q2 2015
After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per...
Happiness more important than money for Gen Asia: Study
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions...
Interpublic reports revenue growth of 7.1% in Q3 2015
Interpublic Group reported a revenue of USD 1.87 billion for the third quarter of 2015, compared to USD 1.84 billion in the third quarter of...
Now, watch YouTube without ads
Video-streaming site YouTube has launched an ads-free service as it introduced the subscription service called YouTube Red. YouTube Red lets will allow users to save...
A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Future Trends Infographic: The State of the Internet 2015
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
Inside Mashable’s Tool That Maps How Branded Content Is Shared
Mashable is making a science out of predicting when a story is about to pop around the web, and now it’s built a tool to...
With Consumerism and Communication, Health Care Attempts A Shift From Volume To Value
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head...
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
