AkzoNobel partners with Dentsu Singapore to launch Dulux Ambiance in Asia
AkzoNobel selected Dentsu Singapore as its partner of choice for the recently launched Dulux Ambiance range of colours. Following a highly successful launch in India...
Tagged: interaction
Behind The Data Cloud, The Basis Of Oracle’s ID Graph
AdExchanger | Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For...
Customer Understanding Provides Fuel For Your Marketing Stack
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
EdgeBotix aims for a robot invasion in education
Singapore startup EdgeBotix plans to make learning interactive by bringing affordable robots into the lecture halls and classrooms. Via DNA
Solving the native advertising conundrum: How to measure success
By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how...
Say Hello to Buy-Buy Buttons: Fewer Than 50 Percent of Retailers Use, But They’re Inevitable
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming) took a lot longer. Can...
Week in Review: Digital ‘oomph’ for Indonesian SMEs
Indonesia is giving SMEs more digital tools to succeed, while Malaysia gets a welcome US$233mil investment boost from an MNC long established in the country....
Indonesian SMEs Part III: Views from the ground
Indonesian SMEs have heard the call to go digital, but heeding it is an entirely different matter, reports Masyitha Baziad. Via DNA
#mavericksindigital: Alibaba crushes all records for biggest e-commerce day, again
Singles day, November 11th, 11.11, Double Eleven, whatever you want to call it, has truly become a special day for Chinese consumers and has firmly...
Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
Dentsu Aegis Network Taiwan names new CEO
Dentsu Aegis Network has appointed Isao Miyauchi as CEO Dentsu Aegis Network Taiwan, taking over from the current CEO Ann Yang who will leave the business....
Navigating the new world: IoT security Part II
With the Internet of Things (IoT) fast becoming the default setting of our professional and personal lives, more attention needs to be paid to security....
McDonald’s hits the right notes with Dubsmash in Malaysia
OMD Malaysia along with Leo Burnett used the lip syncing app Dubsmash to create the latest campaign for their client, McDonald’s. The Big Mac, one...
As Ad Blocking Grows, What Legal Recourse Do Publishers And Marketers Have?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Frito-Lay Levels The Playing Field Between TV, Digital And Offline For NFL Promos
AdExchanger | Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined...
ChoiceStream Unveils Political Programmatic Offering for the 2016 Election Cycle
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
