A New Currency To Measure Audience Quality: qaCPM
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: interaction
Facebook launches APAC’s first SME Council in India
In a bid to get more small and medium enterprises (SMEs) on the platform, Facebook has launched the first SME India Council in Asia Pacific....
Critical Differences in Digital Shopping Habits between Age Groups Identified by IAB Report
18-34 Year-Olds Primarily Choose Smartphones for Retail Activities, While 35-54 Year-Olds Prefer Tablets Half of U.S. Adults Engage in Showrooming, With Younger Consumers Prone to...
Decoding the state of programmatic in APAC
The programmatic route has become an important conversation for marketers and agencies. Comparatively newer to marketers in the region, the industry is still working on...
Ginebra San Miguel, Inc. consolidates creative with Aspac
In a major consolidation, Philippine gin brand – Ginebra San Miguel, Inc. (GSMI) – is shifting its consolidated creative mandate to Aspac Creative Communications. The...
Engage The Unforgiving User
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Organisations lack resilience to succeed, admit CEOs
A worrying gap in the capability of firms to maintain long-term growth seems to the key topline of a report by The Economist Intelligence Unit...
The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion
AdExchanger | The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study...
Codewise Adds Another Dimension to Targeting and Analytics with Digital Element’s IP Geolocation Technology
Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the leading...
Singapore food discovery startup Burpple lands US$6mil funding
Burpple, a digital guide to eating places in Singapore and Kuala Lumpur, said it will receive up to US$6 million in funding (approximately S$8.4 million)...
The Match Game: Match Rates Are The New Click-Through Rates
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Amplifi appoints Sam Pattison to regional role
Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and...
Week in Review: Digital is a crucial life skill
With life going digital, students especially must be equipped with coding skills and digital tools, writes Karamjit Singh. Via DNA
World Federation of Advertisers’ Boss: Don’t Turn Consumers Off
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts...
Comic: Omni-Channel Friday
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Why Refinery29’s global push can work
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
