Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award
CHICAGO – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award...
Tagged: interaction
Q&A: Florian Kahlert, the Digital Pro Now Measuring Print at Gfk MRI
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly...
Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
What predictive analytics can offer
Global – Traditional analytics tools aren’t enough anymore – here’s why. Via Marketing Interactive
VW and Tribal introduce Blu
Malaysia – Volkswagen (VW) Malaysia and Tribal Worldwide Malaysia team up to create homegrown global mascot – a monkey named Blu. Via Marketing Interactive
Agencies’ worst digital horror stories revealed
Singapore – “The client didn’t like how Internet Explorer displayed his website and wanted us to change it. Not the website – Internet Explorer.” Via...
Outdoor spending sees July surge
Hong Kong – Outdoor advertising revenue jumps 27% in July, pushing overall spend for the month to $3.7 billion, according to new data. Via Marketing...
Things that don’t need advertising
Malaysia – Advertising is great but sometimes, it’s not necessary, as the following eight products demonstrate. You may even have used some of them growing...
XM Asia acquires major stake in Designercity
Hong Kong – XM Asia Pacific, part of the WPP group, has acquired a majority stake in Hong Kong digital consultancy Designercity for an undisclosed...
eMarketer Ratchets Up RTB Forecast, Slightly
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of...
3 Theories About Programmatic Buying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Vertical Search Works Focuses on Video, Hires Bill Drolet as Senior Vice President of Video Platform Sales
Seasoned Expert Joins VSW as Video Business Explodes NEW YORK – Top search technology company Vertical Search Works (VSW), continues to cultivate its video business by making a...
Real-Time Ad Spending Growing Faster Than Expected
Real time, automated digital ad buying is growing so fast, even the forecasts can’t keep up. Revising its forecast up from earlier this year, eMarketer...
Comic: AdExchanger In Vogue
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
mobileStorm Scores an SMS Hat Trick
For the third consecutive year, mobileStorm Inc., a veteran Communication Service Provider in mobile marketing and the publisher of Mobile Marketing Watch, mHealthWatch, and mGaming...
