Israeli Chocolate Brand Takes a Tip from Katy Perry
It seems WhatsApp — the free international texting and chat app that was featured in a recent Katy Perry video — is the place to...
Tagged: interaction
SpotXchange launches video ad platform
Regional – Digital video ad marketplace SpotXchange has launched a platform for publishers to connect with buyers on a central hub, touting it as the...
‘Ad Tech Vendors Still Reluctant to Help Brands Grow Display’, by Gavin Deadman, Digital Marketing Manager, PKR Technologies Ltd
Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of...
4 Questions To Help You Outsmart Black Box Providers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital Ad Spend Climbs in First Half of 2013
Digital ad spending was on the move and moving upward during the first half of 2013. According to the latest estimates of Kantar Media, the...
SIA hunts for digital help
Global – Singapore Airlines is on a hunt for a new agency to push its online presence. More details here. Via Marketing Interactive
Ogilvy takes a stake in digital firm PennyWise
India – Ogilvy & Mather has taken a majority stake in PennyWise Solutions, a digital technology and production company based in India. Via Marketing Interactive
Sa Sa adds lifestyle appeal to its brand
Hong Kong – Sa Sa has launched its first concept store Sa Sa Supreme, adding a range of lifestyle elements from a cafe to beauty...
Coke, BBH run a hackathon
Singapore – Here’s what the three-day hackathon looked like. Via Marketing Interactive
L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation
Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Ogilvy & Mather Exec: ‘Demographics Mean Nothing’
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers...
OPS: Digital Media Shifts Seasons
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big...
Acxiom Launches New Consumer Portal
AboutTheData.com aims to give consumers access, transparency and choice LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company announced the unveiling...
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Thrillist Grows Up – and Out
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
