Mobile Ads And Location: Geofences Aren’t The Whole Answer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: interaction
eMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital...
Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
New Stan Lee Superhero Comes to Fledgling ‘Angry Birds’ Video Network
Rovio will be selling video ads against the ToonsTV shows, which like “Angry Birds Toons” will be initially available within Rovio apps and on Samsung...
Brandscreen and Innity partner
Regional – Ad network Innity, Brandscreen and Japanese supply side platform YieldOne have partnered, in a move that sees further consolidation in the digital media...
Do We Still Need Third-Party Ad Servers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Microsoft Doubles Down on Surface Marketing Despite $900 Million Write-down
Undeterred by a massive write-down of its first generation of tablets, Microsoft will aggressively market its updated line of Surface devices after working to address...
Intel’s Secret to Seeding HTML 5: Pick Up Design Tab for Multimedia Features
Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a...
Artisan Launches Industry-First Partner Program for Mobile App Conversion Rate Optimization
PHILADELPHIA – Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, announced the Artisan Certified Partner Program designed to join Artisan’s mobile technology together with...
Lynch to lead BBDO South China as ECD
Hong Kong – BBDO China has shifted Kevin Lynch from Shanghai to Hong Kong to take up the role of executive creative director for South...
Why pitching isn’t just about creatives
Singapore – Rather, it should be a time to assess an agency’s competencies and chemistry, says Mangham Gaxiola’s Stephen Mangham. Here’s how the agency worked...
Casale Media’s Index Launches First Online Resource to Openly Share Programmatic Data Insights
Website Provides a Real-Time View into the Programmatic Advertising Marketplace Activity Taking Place through Index TORONTO – Index Exchange, a fully customizable exchange technology and premium...
An Agency And Ad Tech Lesson In Mutualism
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Private marketplaces on the rise
Global – At least 18% of advertisers and agencies in APAC have started their own private marketplaces, says a study on the progress of the...
7 reasons why you lose sleep over digital
Data flux, no decision-making power, staffing, regulations, metrics – marketers spill their biggest stumbling blocks in the digital era. Via Marketing Interactive
Can Kaspersky Make Android Safer?
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
